Paul Rubens Brand Story:

You Jianghai, the founder of the Paul Rubens brand, discovered some problems with the current pigments on the market a long time ago, such as the differences in products and types on the market, restrictions on purchase channels and prices, and most painting artists sometimes need to make their own to meet their needs. paint, etc. Facing various problems in this industry, You Jianghai, who has been engaged in the painting material industry for many years, is determined to make changes.

In 2005, You Jianghai established a paint research and development center, and in 2010, inspired by Yang Feiyun, the president of the Chinese Academy of Oil Painting, awakened You Jianghai's original intention to be a national independent brand. After several experiments and visits to many artists, chemists, and restoration experts, he traveled to Germany, Belgium, the Netherlands and other oil painting birthplaces, and consulted many masters of pigment technology. Ushered in the national pigment brand - Paul Rubens.

Today, Paul Rubens, as a self-developed national paint brand, has been praised by many users. Behind the applause, Paul Rubens brand adheres to the simple values of achieving the beauty of art. In the future, Paul Rubens will continue to uphold the awe of the industry and the heart of innovation, and make unremitting efforts to better serve users.


In 2008, after trial and error and continuous exploration, Paul Rubens art supply brand was finally established. Paul Rubens' first generation of artist-grade oil paints was successfully developed!

In 2012, Paul Rubens' first generation of artist-grade watercolors was successfully developed and officially launched in 2014;

In 2014, the second generation of Paul Rubens artist-grade oil paints was launched;

From 2015 to 2016, Paul Rubens' pearlescent solid watercolors were first launched in the world, and the second generation of artist-grade watercolors was researched and developed, and Paul Rubens' watercolor paper products, watercolor brushes, and watercolor auxiliary tools were supplemented and other products;

From 2016 to 2017, successfully developed the Paul Rubens star product, the artist-level third-generation "fresh new solid watercolor", which was well received by consumers and quickly led the market;

In 2018, the third generation of Paul Rubens artist-level oil painting (blue packaging) was developed, and a series of alkyd resin products were successfully developed in the same year;

In 2019, the Paul Rubens watercolor auxiliary material white ink was successfully launched;

In 2020, Paul Rubens artist-grade oil painting colors (black packaging) will be officially launched on the market.

In 2021, the Paul Rubens oil pastel series were officially launched and were quickly welcomed by many artists!

In 2022, Paul Rubens the fourth generation of artist-level watercolor set was released, and many artists were amazed by its excellent quality and bright colors!

In 2023, Paul Rubens launched a new series of oil pastels - HaiYa oil pastels. The oil pastels in this series are softer, smoother and effortless to use. With high quality and favorable price, this set of oil pastels has won unanimous praise from oil pastel beginners, art lovers, amateurs and professional artists, etc.